Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.
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The 15 most viewed U.S. locations of 2025
Discover which U.S. locations our Nearmap. MapBrowser. users have viewed the most in 2025.
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Aerial vs. Satellite Maps: Differences & Business Use Cases | Nearmap
Discover the difference between aerial and satellite imagery. Learn which is best for mapping, urban planning, construction, and government projects.
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The new standard in roof intelligence
The next generation of our patented imagery-only roof age solution, delivering the most accurate, transparent, and defensible roof installation dates available.
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Five ways to use property intelligence to cut wildfire risk
Get practical tips for reducing wildfire risk with aerial imagery and AI-powered data from volunteer firefighter and Senior Director ANZ Survey and Geospatial Content Operations at Nearmap, M'Shenda Turner.
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AI, trust, and the future of insurance
Our senior director of AI model R&D shares her key takeaways from the 2025 Women in Insurance Summit — including how AI can complement people-powered decisioning.
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Introducing project based usage tracking
This new product release includes project collaboration, large-area exports, more than 50 new AI layers, and a new-look MyAccount dashboard.
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Streamline claims with roof and exterior measurement solutions
Not all data is created equal. The source, quality, and ownership of that data determine whether it empowers or hinders decision-making.
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Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
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Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
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Get the latest Nearmap scoop by reading what publications are saying about us.