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Ground Truth

A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.
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Reduce LAE with fast, accurate roof and exterior measurements | Nearmap

Fast, accurate, and consistent roof and exterior measurements have long been a challenge for claim adjusters. Legacy, manual workflows require significant documentation, and even digitized processes often hinge on. adjuster capacity or subjectivity. .

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Why leading P&C insurers stop sending adjusters to every property

Gathering. accurate property data for claims. has always been a challenge for adjusters. Today the stakes are higher: the industry needs to match accuracy with scale.

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The aerial imagery problem nobody talked about, and how it got solved

Combining high resolution with frequent updates is where the real advantage of aerial imagery lives. You are not just seeing the area, you track what's changed, prioritize work, reduce site visits, and document conditions with the confidence that what you are looking at is accurate.

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Nearmap AI vs Gemini: What the benchmark data shows

Nearmap AI Gen 6 vs Gemini 2.5 Pro on a real-world pool detection task. See the benchmark results — and what they mean for AI at property portfolio scale.

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How property intelligence improves insurance profitability

Every year, carriers use Nearmap to make thousands of data-backed decisions on pricing, renewal, and claims to save time and money.

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What fragmented geospatial data is really costing your organization

When geospatial intelligence comes from a single, owned source, decisions get faster, field visits become optional, and every comparison holds up.

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One continuous intelligence pipeline changes every property decision

Nearmap offers a single, continuous intelligence pipeline that supports everything from precise underwriting to more accurate claim payouts.

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