Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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The 15 most viewed U.S. locations of 2025
Discover which U.S. locations our Nearmap. MapBrowser. users have viewed the most in 2025.
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Aerial vs. Satellite Maps: Differences & Business Use Cases | Nearmap
Discover the difference between aerial and satellite imagery. Learn which is best for mapping, urban planning, construction, and government projects.
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The new standard in roof intelligence
The next generation of our patented imagery-only roof age solution, delivering the most accurate, transparent, and defensible roof installation dates available.
FSP and the future of flooring claims
Explore how itel + Verisk Flooring Surface Pricing (FSP) brings faster, trusted flooring pricing across property claims.
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Five ways to use property intelligence to cut wildfire risk
Get practical tips for reducing wildfire risk with aerial imagery and AI-powered data from volunteer firefighter and Senior Director ANZ Survey and Geospatial Content Operations at Nearmap, M'Shenda Turner.
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AI, trust, and the future of insurance
Our senior director of AI model R&D shares her key takeaways from the 2025 Women in Insurance Summit — including how AI can complement people-powered decisioning.
Maximizing consistency and accuracy in flooring claims
Discover how itel Flooring Pricing solutions—now including FSP in Xactimate—delivers faster, more consistent, and accurate flooring claims solutions.
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Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
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