Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
Newest
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Why ground truth doesn’t always require ground points
While ground control points are critical for certain high-precision, survey-grade projects, they often aren’t needed for common applications.
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Disaster recovery: fast or slow?
Accurate location data keeps insurance assessors, construction teams and local authorities informed about the status and speed of post-disaster rebuilds and repairs.
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Capturing Australia’s renewable energy landscape
Navigating the renewable energy market is now easier and more relevant thanks to a new partnership between Nearmap and RenewMap.
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Build confidence before breaking ground
Streamline collaboration and minimise rework on major projects using location intelligence during preconstruction.
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Why a full-stack data provider is better for your business
A single source of accurate data provides numerous benefits such as consistency across projects, confident decision-making, and complex problem-solving.
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Turn insights into answers with Geospatial AI
Geospatial AI integrates artificial intelligence into geospatial technologies, enabling advanced analysis of aerial imagery to highlight real-time insights and solve real-world problems.
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From property data to portfolio insights
Portfolio Intelligence is a pre-built tool giving insurers a portfolio-wide view of policies in force (PIF)—allowing them to analyze risk at scale, refine underwriting strategies, and drive more profitable growth.
But wait, there’s more!
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimising their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our liveable world